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    Zhihu Inc. Reports Unaudited Fourth Quarter and Fiscal Year 2024 Financial Results

    3/26/25 4:35:00 AM ET
    $ZH
    Business Services
    Consumer Discretionary
    Get the next $ZH alert in real time by email

    BEIJING, March 26, 2025 /PRNewswire/ -- Zhihu Inc. ("Zhihu" or the "Company") (NYSE:ZH, HKEX: 2390)), a leading online content community in China, today announced its unaudited financial results for the quarter and fiscal year ended December 31, 2024.

    Fourth Quarter 2024 Highlights

    • Total revenues were RMB859.2 million (US$117.7 million) in the fourth quarter of 2024, compared with RMB1,138.3 million in the same period of 2023.
    • Gross margin expanded to 62.9% in the fourth quarter of 2024 from 59.1% in the same period of 2023.
    • Net income was RMB86.4 million (US$11.8 million) in the fourth quarter of 2024, compared with a net loss of RMB103.1 million in the same period of 2023.
    • Adjusted net income (non-GAAP)[1] was RMB97.1 million (US$13.3 million) in the fourth quarter of 2024, compared with an adjusted net loss of RMB91.3 million in the same period of 2023.
    • Average monthly active users (MAUs)[2] were 81.4 million in the fourth quarter of 2024.
    • Average monthly subscribing members[3] were 14.1 million in the fourth quarter of 2024.

    Fiscal Year 2024 Highlights

    • Total revenues were RMB3,598.9 million (US$493.0 million) in 2024, compared with RMB4,198.9 million in 2023.
    • Gross margin expanded to 60.6% in 2024 from 54.7% in 2023.
    • Net loss was RMB169.0 million (US$23.1 million) in 2024, narrowed by 79.9% from 2023.
    • Adjusted net loss (non-GAAP)[1] was RMB96.3 million (US$13.2 million) in 2024, narrowed by 85.4% from 2023.

    "The year of 2024 marked a significant turnaround for Zhihu, driven by the successful execution of the strategic roadmap we laid out at the beginning of the year and culminating in a profitable fourth quarter," said Mr. Yuan Zhou, chairman and chief executive officer of Zhihu. "We optimized our ecosystem to foster greater vibrancy and trust across our community, consistently improving user metrics and deepening creator engagement throughout the year. We have consistently invested in AI applications, leveraging our premium content and strong network of trusted experts. By further integrating AI into our diverse community scenarios, we are unlocking new possibilities to redefine user interactions in the AI era while sharpening our own competitive edge."

    Mr. Han Wang, chief financial officer of Zhihu, added, "The fourth quarter of 2024 marked a milestone for Zhihu as we achieved a major inflection point with positive operating profit and net income on both GAAP and non-GAAP basis for the first time—a testament to our strategic focus and successful execution. Improved operating efficiency and disciplined cost management drove significant margin expansion during the quarter, with gross profit margin expanding by 3.8 percentage points year-over-year to 62.9% while operating expenses decreased by 37.9%. Going forward, we will build on this robust momentum to lay a solid foundation for sustainable long-term growth, unlocking greater value for our shareholders and users."

    Fourth Quarter 2024 Financial Results

    Total revenues were RMB859.2 million (US$117.7 million), compared with RMB1,138.3 million in the same period of 2023.

    Marketing services revenue was RMB315.9 million (US$43.3 million), compared with RMB465.2 million in the same period of 2023. The decrease was primarily due to our proactive and ongoing refinement of service offerings to strategically focus on margin improvement.

    Paid membership revenue was RMB420.2 million (US$57.6 million), compared with RMB455.9 million in the same period of 2023. The slight decrease was primarily attributable to a marginal decline in our average revenue per subscribing member.

    Vocational training revenue was RMB84.0 million (US$11.5 million), compared with RMB169.3 million in the same period of 2023. The decrease was primarily driven by lower revenue contribution from our acquired businesses.

    Other revenues were RMB39.1 million (US$5.4 million), compared with RMB48.0 million in the same period of 2023.

    Cost of revenues decreased by 31.5% to RMB318.5 million (US$43.6 million) from RMB465.2 million in the same period of 2023. The decrease was primarily due to reduced content and operating costs associated with the decline in our revenues and a decrease in cloud services and bandwidth costs resulting from our improved technological efficiency.

    Gross profit was RMB540.7 million (US$74.1 million), compared with RMB673.1 million in the same period of 2023.  Gross margin expanded to 62.9% from 59.1% in the same period of 2023, primarily attributable to our monetization enhancements and improvements in our operating efficiency. 

    Total operating expenses decreased by 37.9% to RMB528.8 million (US$72.4 million) from RMB851.3 million in the same period of 2023.

    Selling and marketing expenses decreased by 40.1% to RMB316.2 million (US$43.3 million) from RMB527.6 million in the same period of 2023. The decrease was primarily due to more disciplined promotional spending and a decrease in personnel-related expenses.

    Research and development expenses decreased by 37.0% to RMB146.6 million (US$20.1 million) from RMB232.6 million in the same period of 2023. The decrease was primarily attributable to more efficient spending on technological innovation and a decrease in personnel-related expenses.

    General and administrative expenses decreased by 27.5% to RMB66.0 million (US$9.0 million) from RMB91.1 million in the same period of 2023. The decrease was primarily attributable to a decline in the allowance for expected credit losses on trade receivables.

    Income from operations was RMB11.9 million (US$1.6 million), compared with a loss from operations of RMB178.2 million in the same period of 2023. 

    Adjusted income from operations (non-GAAP)[1] was RMB23.1 million (US$3.2 million), compared with an adjusted loss from operations of RMB165.3 million in the same period of 2023. 

    Net income was RMB86.4 million (US$11.8 million), compared with a net loss of RMB103.1 million in the same period of 2023.

    Adjusted net income (non-GAAP)[1] was RMB97.1 million (US$13.3 million), compared with an adjusted net loss of RMB91.3 million in the same period of 2023.

    Diluted net income per American depositary share ("ADS") [4] was RMB1.00 (US$0.14), compared with a diluted net loss per ADS of RMB1.07 in the same period of 2023.

    Cash and cash equivalents, term deposits, restricted cash and short-term investments

    As of December 31, 2024, the Company had cash and cash equivalents, term deposits, restricted cash and short-term investments of RMB4,859.0 million (US$665.7 million), compared with RMB5,462.9 million as of December 31, 2023.

    Fiscal Year 2024 Financial Results

    Total revenues were RMB3,598.9 million (US$493.0 million), compared with RMB4,198.9 million in 2023.

    Marketing services revenue was RMB1,247.1 million (US$170.9 million), compared with RMB1,653.0 million in 2023. The decrease was primarily due to our proactive and ongoing refinement of service offerings to strategically focus on margin improvement.

    Paid membership revenue was RMB1,762.0 million (US$241.4 million), compared with RMB1,826.6 million in 2023. The slight decrease was primarily attributable to a marginal decline in our average revenue per subscribing member.

    Vocational training revenue was RMB468.1 million (US$64.1 million), compared with RMB565.6 million in 2023. The decrease was primarily driven by lower revenue contribution from our acquired businesses, partially offset by the growth of our self-operated course offerings.

    Other revenues were RMB121.7 million (US$16.7 million), compared with RMB153.8 million in 2023.

    Cost of revenues decreased by 25.5% to RMB1,418.1 million (US$194.3 million) from RMB1,903.0 million in 2023. The decrease was primarily due to reduced content and operating costs associated with the decline in our revenues and a decrease in cloud services and bandwidth costs resulting from our improved technological efficiency.

    Gross profit was RMB2,180.8 million (US$298.8 million), compared with RMB2,295.8 million in 2023. Gross margin expanded to 60.6% from 54.7% in 2023, primarily attributable to our monetization enhancements and improvements in our operating efficiency.

    Total operating expenses decreased by 21.0% to RMB2,661.9 million (US$364.7 million) from RMB3,368.1 million in 2023.

    Selling and marketing expenses decreased by 21.9% to RMB1,599.2 million (US$219.1 million) from RMB2,048.1 million in 2023. The decrease was primarily due to more disciplined promotional spending and a decrease in personnel-related expenses.

    Research and development expenses decreased by 18.7% to RMB732.6 million (US$100.4 million) from RMB901.5 million in 2023. The decrease was primarily attributable to more efficient spending on technological innovation and a decrease in personnel-related expenses.

    General and administrative expenses decreased by 21.1% to RMB330.2 million (US$45.2 million) from RMB418.5 million in 2023. The decrease was primarily attributable to lower share-based compensation expenses.

    Loss from operations narrowed by 55.1% to RMB481.1 million (US$65.9 million) from RMB1,072.2 million in 2023. 

    Adjusted loss from operations (non-GAAP)[1] narrowed by 54.4% to RMB405.4 million (US$55.5 million) from RMB888.0 million in 2023.

    Net loss narrowed by 79.9% to RMB169.0 million (US$23.1 million) from RMB839.5 million in 2023.

    Adjusted net loss (non-GAAP)[1] narrowed by 85.4% to RMB96.3 million (US$13.2 million) from RMB659.1 million in 2023.

    Diluted net loss per ADS[4] was RMB1.88 (US$0.26), compared with RMB8.46 in 2023.

    Share Repurchase Programs

    As of December 31, 2024, the Company had repurchased 31.1 million Class A ordinary shares (including Class A ordinary shares underlying the ADSs) for a total price of US$66.5 million on both the New York Stock Exchange and The Stock Exchange of Hong Kong Limited under the Company's existing US$100 million share repurchase program (the "2022 Repurchase Program"), established in May 2022 and extended until June 26, 2025. In addition, a concurrent share repurchase program (the "2024 Repurchase Program") was established in June 2024 and will remain effective until June 26, 2025. The maximum number of shares (including shares underlying the ADSs) that can be repurchased under the 2024 Repurchase Program, together with the remaining number of shares (including shares underlying the ADSs) that can be repurchased under the 2022 Repurchase Program, will not exceed 10% of the total number of issued shares of the Company (excluding any treasury shares) as of June 26, 2024, the date of the resolution granting the general unconditional mandate to purchase the Company's own shares approved by shareholders.

    In addition, as previously announced, the Company conducted an all cash tender offer and repurchased a total of 33,016,016 Class A ordinary shares tendered (including 19,877,118 Class A ordinary shares in the form of 6,625,706 ADSs) for a total consideration of approximately HK$300 million. These shares were repurchased and canceled on November 8, 2024.

    [1] Adjusted income/(loss) from operations and adjusted net income/(loss) are non-GAAP financial measures. For more information on the non-GAAP financial measures, please see the section "Use of Non-GAAP Financial Measures" and the table captioned "Unaudited Reconciliations of GAAP and Non-GAAP Results" set forth at the end of this press release.

    [2] MAUs refers to the sum of the number of mobile devices that launch our mobile apps at least once in a given month, or mobile MAUs, and the number of logged-in users who visit our PC or mobile website at least once in a given month, after eliminating duplicates.

    [3] Monthly subscribing members refers to the number of members who subscribed for our membership packages in a specified month. Average monthly subscribing members for a period is calculated by dividing the sum of monthly subscribing members for each month during the specified period by the number of months in such period.

    [4] On May 10, 2024, we effected a change in the ratio of our ADSs to Class A ordinary shares from two ADSs representing one Class A ordinary share to a new ratio of one ADS representing three Class A ordinary shares. Basic and diluted net loss per ADS have been retrospectively adjusted to reflect this ADS ratio change for all periods presented.

    Conference Call

    The Company's management will host an earnings conference call at 7:00 a.m. U.S. Eastern Time on March 26, 2025 (7:00 p.m. Beijing/Hong Kong time on March 26, 2025).

    All participants wishing to join the conference call must pre-register online using the link provided below. Once the pre-registration has been completed, each participant will receive a set of dial-in numbers and a unique access PIN which can be used to join the conference call.  

    Registration Link: https://register-conf.media-server.com/register/BI822b4edc673942e382e2354f17702df3

    Additionally, a live and archived webcast of the conference call will be available on the Company's investor relations website at https://ir.zhihu.com.

    About Zhihu Inc.

    Zhihu Inc. (NYSE:ZH, HKEX: 2390)) is a leading online content community in China where people come to find solutions, make decisions, seek inspiration, and have fun. Since the initial launch in 2010, we have grown from a Q&A community into one of the top comprehensive online content communities and the largest Q&A-inspired online content community in China. For more information, please visit https://ir.zhihu.com. 

    Use of Non-GAAP Financial Measures

    In evaluating the business, the Company considers and uses non-GAAP financial measures, such as adjusted income/(loss) from operations and adjusted net income/(loss), to supplement the review and assessment of its operating performance. The Company defines non-GAAP financial measures by excluding the impact of share-based compensation expenses, amortization of intangible assets resulting from business acquisitions and the tax effects of the non-GAAP adjustments, which are non-cash expenses. The Company believes that the non-GAAP financial measures facilitate comparisons of operating performance from period to period and company to company by adjusting for potential impacts of items, which the Company's management considers to be indicative of its operating performance. The Company believes that the non-GAAP financial measures provide useful information to investors and others in understanding and evaluating the Company's consolidated results of operations in the same manner as they help the Company's management.

    The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The presentation of the non-GAAP financial measures may not be comparable to similarly titled measures presented by other companies. The use of the non-GAAP financial measures has limitations as an analytical tool, and investors should not consider them in isolation from or as a substitute for analysis of our results of operations or financial condition as reported under U.S. GAAP. For more information on the non-GAAP financial measures, please see the tables captioned "Unaudited Reconciliations of GAAP and Non-GAAP Results" set forth at the end of this press release.

    Exchange Rate Information

    This announcement contains translations of certain Renminbi amounts into U.S. dollars at a specified rate solely for the convenience of the reader. Unless otherwise noted, all translations from Renminbi to U.S. dollars were made at a rate of RMB7.2993 to US$1.00, the exchange rate in effect as of December 31, 2024 as set forth in the H.10 statistical release of the Federal Reserve Board.

    Safe Harbor Statement

    This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to," or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC and the Hong Kong Stock Exchange. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.

    For investor and media inquiries, please contact:

    Zhihu Inc.

    Email: [email protected] 

    Christensen Advisory

    Roger Hu

    Tel: +86-10-5900-1548

    Email: [email protected] 

     

     

    ZHIHU INC.

    UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

    (All amounts in thousands, except share, ADS, per share data and per ADS data)





    For the Three Months Ended



    For the Year Ended



    December 31,

    2023



    September 30,

    2024



    December 31,

    2024



    December 31,

    2023



    December 31,

    2024



    RMB



    RMB



    RMB



    US$



    RMB



    RMB



    US$

    Revenues: 



























    Marketing services

    465,153



    256,631



    315,940



    43,284



    1,652,992



    1,247,092



    170,851

    Paid membership

    455,906



    459,387



    420,215



    57,569



    1,826,557



    1,761,978



    241,390

    Vocational training

    169,272



    105,058



    83,984



    11,506



    565,585



    468,111



    64,131

    Others

    47,966



    23,944



    39,073



    5,353



    153,755



    121,724



    16,676

    Total revenues

    1,138,297



    845,020



    859,212



    117,712



    4,198,889



    3,598,905



    493,048

    Cost of revenues

    (465,197)



    (304,879)



    (318,547)



    (43,641)



    (1,903,041)



    (1,418,076)



    (194,276)

    Gross profit

    673,100



    540,141



    540,665



    74,071



    2,295,848



    2,180,829



    298,772





























    Selling and marketing expenses

    (527,604)



    (388,049)



    (316,198)



    (43,319)



    (2,048,090)



    (1,599,186)



    (219,088)

    Research and development

       expenses

    (232,585)



    (179,261)



    (146,613)



    (20,086)



    (901,452)



    (732,553)



    (100,359)

    General and administrative

       expenses

    (91,069)



    (57,161)



    (65,988)



    (9,040)



    (418,531)



    (330,173)



    (45,234)

    Total operating expenses

    (851,258)



    (624,471)



    (528,799)



    (72,445)



    (3,368,073)



    (2,661,912)



    (364,681)





























    (Loss)/Income from operations

    (178,158)



    (84,330)



    11,866



    1,626



    (1,072,225)



    (481,083)



    (65,909)





























    Other income/(expenses):



























    Investment income

    12,279



    13,679



    13,049



    1,788



    41,695



    65,441



    8,965

    Interest income

    38,828



    31,136



    26,311



    3,605



    158,671



    114,964



    15,750

    Fair value change of financial

       instruments

    14,780



    6,887



    30,698



    4,206



    (5,170)



    78,405



    10,741

    Exchange (losses)/gains

    (937)



    (1,097)



    1,701



    233



    97



    1,013



    139

    Others, net

    15,032



    23,799



    113



    15



    49,236



    42,902



    5,878





























    (Loss)/Income before income

       tax

    (98,176)



    (9,926)



    83,738



    11,473



    (827,696)



    (178,358)



    (24,436)

    Income tax (expenses)/benefits

    (4,929)



    949



    2,663



    365



    (11,832)



    9,391



    1,287

    Net (loss)/income

    (103,105)



    (8,977)



    86,401



    11,838



    (839,528)



    (168,967)



    (23,149)

    Net income attributable to

       noncontrolling interests

    (666)



    (1,514)



    (127)



    (17)



    (4,113)



    (2,835)



    (388)

    Net (loss)/income attributable

       to Zhihu Inc.'s shareholders

    (103,771)



    (10,491)



    86,274



    11,821



    (843,641)



    (171,802)



    (23,537)





























    Net (loss)/income per share



























    Basic

    (0.36)



    (0.04)



    0.34



    0.05



    (2.82)



    (0.63)



    (0.09)

    Diluted

    (0.36)



    (0.04)



    0.33



    0.05



    (2.82)



    (0.63)



    (0.09)





























    Net (loss)/income per ADS

       (One ADS represents three

       Class A ordinary shares)



























    Basic

    (1.07)



    (0.11)



    1.01



    0.14



    (8.46)



    (1.88)



    (0.26)

    Diluted

    (1.07)



    (0.11)



    1.00



    0.14



    (8.46)



    (1.88)



    (0.26)





























    Weighted average number of

       ordinary shares outstanding



























    Basic

    291,056,615



    277,309,431



    256,257,971



    256,257,971



    299,132,894



    273,560,865



    273,560,865

    Diluted

    291,056,615



    277,309,431



    259,990,323



    259,990,323



    299,132,894



    273,560,865



    273,560,865

     

     

    ZHIHU INC.

    UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (CONTINUED)

    (All amounts in thousands, except share, ADS, per share data and per ADS data)





    For the Three Months Ended



    For the Year Ended



    December 31,

    2023



    September 30,

    2024



    December 31,

    2024



    December 31,

    2023



    December 31,

    2024



    RMB



    RMB



    RMB



    US$



    RMB



    RMB



    US$

    Share-based compensation

      expenses included in:



























     Cost of revenues

    1,575



    1,016



    (314)



    (43)



    9,751



    3,949



    542

    Selling and marketing

       expenses

    (7,001)



    547



    269



    37



    13,882



    (1,975)



    (271)

    Research and development

       expenses

    (57)



    6,233



    (6,436)



    (882)



    49,847



    7,916



    1,084

    General and administrative

       expenses

    12,983



    (14,767)



    14,261



    1,954



    91,176



    49,372



    6,764

     

     

    ZHIHU INC.

    UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

    (All amounts in thousands)





    As of December 31,

    2023



    As of December 31,

    2024



    RMB



    RMB



    US$

    ASSETS











    Current assets:











    Cash and cash equivalents

    2,106,639



    3,999,160



    547,883

    Term deposits

    1,586,469



    320,088



    43,852

    Short-term investments

    1,769,822



    538,816



    73,817

    Restricted cash

    -



    900



    123

    Trade receivables

    664,615



    420,636



    57,627

    Amounts due from related parties

    18,319



    41,588



    5,698

    Prepayments and other current assets

    232,016



    163,446



    22,392

    Total current assets

    6,377,880



    5,484,634



    751,392

    Non-current assets:











    Property and equipment, net

    10,849



    8,490



    1,163

    Intangible assets, net

    122,645



    54,534



    7,471

    Goodwill

    191,077



    126,344



    17,309

    Long-term investments, net

    44,621



    51,176



    7,011

    Right-of-use assets         

    40,211



    7,151



    980

    Other non-current assets

    7,989



    623



    85

    Total non-current assets

    417,392



    248,318



    34,019

    Total assets

    6,795,272



    5,732,952



    785,411

    LIABILITIES AND SHAREHOLDERS' EQUITY











    Current liabilities











    Accounts payable and accrued liabilities

    1,038,531



    835,688



    114,489

    Salary and welfare payables

    342,125



    275,260



    37,710

    Taxes payables               

    21,394



    22,081



    3,025

    Contract liabilities

    303,574



    235,539



    32,269

    Amounts due to related parties

    26,032



    6,825



    935

    Short term lease liabilities             

    42,089



    17,308



    2,371

    Other current liabilities

    171,743



    131,955



    18,078

    Total current liabilities

    1,945,488



    1,524,656



    208,877

    Non-current liabilities











    Long term lease liabilities

    3,642



    1,823



    250

    Deferred tax liabilities

    22,574



    6,830



    936

    Other non-current liabilities

    121,958



    3,957



    541

    Total non-current liabilities

    148,174



    12,610



    1,727

    Total liabilities

    2,093,662



    1,537,266



    210,604













    Total Zhihu Inc.'s shareholders' equity

    4,599,810



    4,136,123



    566,647

    Noncontrolling interests

    101,800



    59,563



    8,160

    Total shareholders' equity

    4,701,610



    4,195,686



    574,807













    Total liabilities and shareholders' equity

    6,795,272



    5,732,952



    785,411

     

     

    ZHIHU INC.

    UNAUDITED RECONCILIATIONS OF GAAP AND NON-GAAP RESULTS

    (All amounts in thousands)





    For the Three Months Ended



    For the Year Ended



    December 31,

    2023



    September 30,

    2024



    December 31,

    2024



    December 31,

    2023



    December 31,

    2024



    RMB



    RMB



    RMB



    US$



    RMB



    RMB



    US$

    (Loss)/Income from

      operations

    (178,158)



    (84,330)



    11,866



    1,626



    (1,072,225)



    (481,083)



    (65,909)

    Add:



























    Share-based compensation

       expenses

    7,500



    (6,971)



    7,780



    1,066



    164,656



    59,262



    8,119

    Amortization of intangible

       assets resulting from

       business acquisitions

    5,365



    3,490



    3,490



    478



    19,585



    16,460



    2,255

    Adjusted (loss)/income

       from operations

    (165,293)



    (87,811)



    23,136



    3,170



    (887,984)



    (405,361)



    (55,535)

























































    Net (loss)/income

    (103,105)



    (8,977)



    86,401



    11,838



    (839,528)



    (168,967)



    (23,149)

    Add:



























    Share-based compensation

       expenses

    7,500



    (6,971)



    7,780



    1,066



    164,656



    59,262



    8,119

    Amortization of intangible

       assets resulting from

       business acquisitions

    5,365



    3,490



    3,490



    478



    19,585



    16,460



    2,255

    Tax effects on non-GAAP

        adjustments

    (1,069)



    (600)



    (600)



    (82)



    (3,806)



    (3,025)



    (414)

    Adjusted net (loss)/income

    (91,309)



    (13,058)



    97,071



    13,300



    (659,093)



    (96,270)



    (13,189)

     

    Cision View original content:https://www.prnewswire.com/news-releases/zhihu-inc-reports-unaudited-fourth-quarter-and-fiscal-year-2024-financial-results-302411790.html

    SOURCE Zhihu Inc.

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