Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
IPO Year:
Exchange: NYSE
Website: harley-davidson.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 1/23/2025 | $34.00 → $31.00 | Neutral | Citigroup |
| 1/21/2025 | $40.00 → $33.00 | Overweight → Equal-Weight | Morgan Stanley |
| 12/31/2024 | $40.00 → $36.00 | Neutral | Robert W. Baird |
| 10/2/2024 | $44.00 → $40.00 | Outperform → Neutral | Robert W. Baird |
| 4/23/2024 | $50.00 | Overweight | Morgan Stanley |
| 7/21/2023 | $38.00 → $47.00 | Neutral → Buy | DA Davidson |
| 7/13/2023 | $49.00 → $40.00 | Neutral | UBS |
| 4/19/2023 | Sector Weight | KeyBanc Capital Markets | |
| 3/21/2023 | $50.00 | Equal-Weight → Overweight | Morgan Stanley |
| 3/15/2023 | $39.00 | Underperform → Hold | Jefferies |
H Partners Management, LLC ("H Partners" or "we"), one of the largest shareholders of Harley-Davidson, Inc. (NYSE:HOG) ("Harley-Davidson", "Harley", or the "Company"), which beneficially owns approximately 9.3% of the outstanding shares of the Company, today commented on what appear to be secret, undisclosed commitments made by the Company's Board of Directors (the "Board") to a hand-picked set of shareholders ahead of the Company's upcoming Annual Meeting of Shareholders (the "Annual Meeting"): "As a result of our ongoing engagement with fellow shareholders, we have learned from numerous sources that the Harley-Davidson Board has been making secret, undisclosed commitments to select inves
Reports Follow Separate Recommendation from Leading Independent Proxy Advisory Firm ISS to Vote "FOR ALL" Harley-Davidson Nominees Glass Lewis and Egan-Jones Reports Fail to Recognize Harley-Davidson's Progress Under Hardwire Strategic Plan and the Board's Strong Governance and Effective Oversight Glass Lewis Report Says H Partners' Campaign "Introduces Incremental Uncertainty" and Lacks "Any Substantive Course of Action" Harley-Davidson Urges Shareholders to Vote "FOR ALL" Director Nominees Using the WHITE Proxy Card TODAY MILWAUKEE, May 7, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) today issued the following statement in response to the Glass
Glass Lewis and Egan-Jones Recommend Shareholders Vote WITHHOLD on Long-Tenured Directors Jochen Zeitz, Thomas Linebarger, and Sara Levinson on the BLUE Proxy Card Both Proxy Advisory Firms Highlight the Company's Sustained Underperformance and Erosion of Shareholder Value Under CEO & Entrenched Directors H Partners Reminds Shareholders to Visit www.FreeTheEagle.com for Further Campaign Information and Details on How to Vote H Partners Management, LLC ("H Partners" or "we"), one of the largest shareholders of Harley-Davidson, Inc. (NYSE:HOG) ("Harley-Davidson", "Harley" or the "Company"), which beneficially owns approximately 9.3% of the outstanding shares of the Company, today announced
ISS Recommendation Does Not Reflect Supportive Feedback Received by H Partners from Fellow Shareholders Reiterates that Under Director Tenures of Jochen Zeitz, Thomas Linebarger, and Sara Levinson, the Company's Shares Underperformed the S&P 400 Consumer Discretionary Index by -335%, -403%, and -816%, Respectively Urges Shareholders to Vote WITHHOLD on the BLUE Proxy Card to Unseat CEO & Long-Tenured, Entrenched Directors H Partners Reminds Shareholders to Visit www.FreeTheEagle.com for Further Campaign Information and Details on How to Vote H Partners Management, LLC ("H Partners" or "we"), one of the largest shareholders of Harley-Davidson, Inc. (NYSE:HOG) ("Harley-Davidson" or the "C
ISS Concludes That H Partners "Has Not Presented a Compelling Case for Change;" Notes that its "Campaign Has Almost Certainly Set the CEO Search Process Back" Highlights Progress Made Under CEO Jochen Zeitz and the Hardwire Strategic Plan Harley-Davidson Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card TODAY MILWAUKEE, May 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) today announced that Institutional Shareholder Services Inc. ("ISS"), a leading independent proxy advisory firm, has recommended that shareholders vote "FOR ALL" of Harley-Davidson's highly qualified Director nominees in connection wit
Highlights the Board's Critical Skills and Experience Needed to Choose the Company's Next CEO and Drive Future Growth Details How H Partners' Disingenuous Attacks on the Company's Strategy and Governance are Putting Shareholder Value at Risk Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card TODAY Visit www.VoteHarleyDavidson.com to Learn More MILWAUKEE, May 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) Monday sent a letter to shareholders in connection with the Company's 2025 Annual Meeting of Shareholders scheduled to be held on May 14, 2025.
MILWAUKEE, May 1, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE:HOG) today reported first quarter 2025 results. "Our first quarter results were ahead of our expectations in many areas, while retail sales in the U.S. came in softer than anticipated. We remain focused on navigating the challenging economic and tariff environment, through diligent execution of our cost productivity measures, supply chain mitigation, tight operating expense control and reducing dealer inventory. In addition, we remain committed to driving retail sales through increased marketing initiatives as we enter the riding season," said Jochen Zeitz, Chairman, President and
Highlights the Highly Qualified Board's Strong Governance and Effective Oversight of the Hardwire Strategic Plan, which is Delivering Results Details the Facts Regarding H Partners' Profound Disregard for Good Corporate Governance and Their Attempt to Disenfranchise Shareholders Urges Shareholders to Vote "FOR ALL" Harley-Davidson Nominees using the WHITE Proxy Card Presentations and Other Information Available at VoteHarleyDavidson.com MILWAUKEE, April 29, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) has released two presentations detailing Harley-Davidson's execution of its strategic plan as well as its fit-for-purpose Board of Directors' stron
Calls out Disconnected Board of Directors and Misaligned Strategic Direction CANTON, Ga., April 29, 2025 /PRNewswire/ -- Purple Chip Capital Management, LLC ("Purple Chip Capital"), a value-oriented investment manager and long-term shareholder of Harley Davidson, Inc. (NYSE:HOG) ("Harley Davidson" or the "Company"), today issued the following statement supporting H Partners' campaign for change at Harley-Davidson and announcing its intent to WITHHOLD its votes on the election of CEO and Chairman Jochen Zeitz, and Directors Thomas Linebarger and Sara Levinson at the Company's 2025 Annual Meeting of Shareholders. "As long-term Harley Davidson shareholders and customers, we have watched in d
Sets the Record Straight in Rebuttal to Harley-Davidson's April 25 Investor Presentation Highlights Facts Regarding the Financial Underperformance Under CEO & Chairman Jochen Zeitz, Presiding Director Thomas Linebarger, and Long-Tenured Director Sara Levinson Encourages Shareholders to Vote WITHHOLD on the BLUE Proxy Card to Unseat the Three Entrenched Directors and Return Harley-Davidson to Greatness H Partners' Presentation and Other Campaign-Related Stakeholder Resources Can be Viewed at www.FreeTheEagle.com H Partners Management, LLC ("H Partners" or "we"), one of the largest shareholders of Harley-Davidson, Inc. (NYSE:HOG) ("Harley-Davidson" or the "Company"), which beneficially ow
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Citigroup reiterated coverage of Harley-Davidson with a rating of Neutral and set a new price target of $31.00 from $34.00 previously
Morgan Stanley downgraded Harley-Davidson from Overweight to Equal-Weight and set a new price target of $33.00 from $40.00 previously
Robert W. Baird reiterated coverage of Harley-Davidson with a rating of Neutral and set a new price target of $36.00 from $40.00 previously
Robert W. Baird downgraded Harley-Davidson from Outperform to Neutral and set a new price target of $40.00 from $44.00 previously
Morgan Stanley resumed coverage of Harley-Davidson with a rating of Overweight and set a new price target of $50.00
DA Davidson upgraded Harley-Davidson from Neutral to Buy and set a new price target of $47.00 from $38.00 previously
UBS reiterated coverage of Harley-Davidson with a rating of Neutral and set a new price target of $40.00 from $49.00 previously
KeyBanc Capital Markets initiated coverage of Harley-Davidson with a rating of Sector Weight
Morgan Stanley upgraded Harley-Davidson from Equal-Weight to Overweight and set a new price target of $50.00
Jefferies upgraded Harley-Davidson from Underperform to Hold and set a new price target of $39.00
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Reports Follow Separate Recommendation from Leading Independent Proxy Advisory Firm ISS to Vote "FOR ALL" Harley-Davidson Nominees Glass Lewis and Egan-Jones Reports Fail to Recognize Harley-Davidson's Progress Under Hardwire Strategic Plan and the Board's Strong Governance and Effective Oversight Glass Lewis Report Says H Partners' Campaign "Introduces Incremental Uncertainty" and Lacks "Any Substantive Course of Action" Harley-Davidson Urges Shareholders to Vote "FOR ALL" Director Nominees Using the WHITE Proxy Card TODAY MILWAUKEE, May 7, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) today issued the following statement in response to the Glass
ISS Recommendation Does Not Reflect Supportive Feedback Received by H Partners from Fellow Shareholders Reiterates that Under Director Tenures of Jochen Zeitz, Thomas Linebarger, and Sara Levinson, the Company's Shares Underperformed the S&P 400 Consumer Discretionary Index by -335%, -403%, and -816%, Respectively Urges Shareholders to Vote WITHHOLD on the BLUE Proxy Card to Unseat CEO & Long-Tenured, Entrenched Directors H Partners Reminds Shareholders to Visit www.FreeTheEagle.com for Further Campaign Information and Details on How to Vote H Partners Management, LLC ("H Partners" or "we"), one of the largest shareholders of Harley-Davidson, Inc. (NYSE:HOG) ("Harley-Davidson" or the "C
ISS Concludes That H Partners "Has Not Presented a Compelling Case for Change;" Notes that its "Campaign Has Almost Certainly Set the CEO Search Process Back" Highlights Progress Made Under CEO Jochen Zeitz and the Hardwire Strategic Plan Harley-Davidson Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card TODAY MILWAUKEE, May 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) today announced that Institutional Shareholder Services Inc. ("ISS"), a leading independent proxy advisory firm, has recommended that shareholders vote "FOR ALL" of Harley-Davidson's highly qualified Director nominees in connection wit
Highlights the Board's Critical Skills and Experience Needed to Choose the Company's Next CEO and Drive Future Growth Details How H Partners' Disingenuous Attacks on the Company's Strategy and Governance are Putting Shareholder Value at Risk Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card TODAY Visit www.VoteHarleyDavidson.com to Learn More MILWAUKEE, May 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) Monday sent a letter to shareholders in connection with the Company's 2025 Annual Meeting of Shareholders scheduled to be held on May 14, 2025.
Highlights the Highly Qualified Board's Strong Governance and Effective Oversight of the Hardwire Strategic Plan, which is Delivering Results Details the Facts Regarding H Partners' Profound Disregard for Good Corporate Governance and Their Attempt to Disenfranchise Shareholders Urges Shareholders to Vote "FOR ALL" Harley-Davidson Nominees using the WHITE Proxy Card Presentations and Other Information Available at VoteHarleyDavidson.com MILWAUKEE, April 29, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) has released two presentations detailing Harley-Davidson's execution of its strategic plan as well as its fit-for-purpose Board of Directors' stron
MILWAUKEE, April 8, 2025 /PRNewswire/ -- The Board of Directors of Harley-Davidson, Inc. (the "Company") (NYSE:HOG) today confirmed that it is engaged in an on-going CEO search process, as part of the Board's succession planning responsibilities. The search process was initiated in Q4 2024 with the retention of a leading executive search firm after Jochen Zeitz, the current CEO, expressed his interest in retiring from the Company in 2025 after five years in the CEO position, and subject to the appointment of a suitable successor. Mr. Zeitz will remain as CEO until such successor is identified to ensure an orderly leadership transition. The Board is grateful to Mr. Zeitz for his many signific
GIG HARBOR, Wash., Dec. 31, 2024 (GLOBE NEWSWIRE) -- Heritage Distilling Company, Inc. (NASDAQ:CASK) ("HDC" or "Heritage" or "The Company,") a leading craft distiller of innovative premium brands, announced the appointment of Michael P. Carrosino as its Chief Financial Officer (CFO). A veteran finance executive with over 40 years' experience, Mr. Carrosino will be responsible for leading the Company's financial planning and operations, managing liquidity, directing capital planning and guiding capital market transactions to ensure Heritage is well positioned to execute its expansion strategy. Justin Stiefel, Chief Executive Officer of HDC, commented, "We are thrilled to have Michael join
GIG HARBOR, Wash., Dec. 19, 2024 (GLOBE NEWSWIRE) -- Heritage Distilling Company, Inc. ("HDC" or "Heritage") (NASDAQ:CASK), a leading craft distiller of innovative premium brands, announced today two key appointments to its executive leadership and Board of Directors. These include Troy Alstead, a seasoned global executive and former COO of Starbucks Corporation, to its Board of Directors, and Andrew Varga, a leading spirits marketer and advertiser with more than four decades in the adult beverage industry, to lead Heritage's business development initiatives as a strategic consultant and Chief Revenue Officer, as well as to serve as a Director. Founded by Justin and Jennifer Stiefel a
MILWAUKEE, Aug. 3, 2022 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE:HOG) announced today that its board of directors has appointed Rafeh Masood as a member of the board, effective immediately. Masood currently serves as Executive Vice President (EVP) and Chief Customer Officer at Bed Bath & Beyond Inc. (NASDAQ:BBBY). "Rafeh joins with exceptional knowledge of digital and omnichannel strategy and operations, which are an important and integral part of our Hardwire strategy," said Jochen Zeitz, Chairman, CEO and President, Harley-Davidson. "His expertise in a
MILWAUKEE and NEW YORK , Feb. 2, 2022 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE:HOG) today announces the appointment of Erica Bullard as SVP of Apparel & Licensing and Louise Goldin as Creative Director. "As one of the most iconic brands in the world, the potential to grow our overall Apparel and Licensing business is significant and is one of the core pillars of our Hardwire strategy. We're excited to have Erica and Louise join the team as we increase our focus on growing Harley-Davidson's business, drawing from our 119-year heritage as one of the most d
MILWAUKEE, May 1, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE:HOG) today reported first quarter 2025 results. "Our first quarter results were ahead of our expectations in many areas, while retail sales in the U.S. came in softer than anticipated. We remain focused on navigating the challenging economic and tariff environment, through diligent execution of our cost productivity measures, supply chain mitigation, tight operating expense control and reducing dealer inventory. In addition, we remain committed to driving retail sales through increased marketing initiatives as we enter the riding season," said Jochen Zeitz, Chairman, President and
Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, April 17, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE:HOG) will release its first quarter 2025 financial results before market hours Thursday, May 1, 2025. The public is invited to attend an audio webcast from 8-9 a.m. CT. Harley-Davidson, Inc. senior management will discuss financial results, developments in the business, and updates to the Company's outlook. A slide presentation supporting the discussion will be available prior to the audio webcast.Webcast participants should log-on and register at least 10 minutes prior to the start time and can access the slide presentation here: https://investor.harley-davidson.com/events-a
MILWAUKEE, Feb. 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE:HOG) Board of Directors has approved a cash dividend of $0.18 per share for the first quarter of 2025. The dividend is payable March 14, 2025 to the shareholders of record of the Company's common stock as of February 28, 2025. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. ### (HOG-DIVIDEND) View original content to download multimedia:https://www.prnewswire.com/news-releases/harley-davidson-inc-declares-dividend-302377264.html SOURCE Harley-Davidson, Inc.
MILWAUKEE, Feb. 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE:HOG) today reported fourth quarter and full year 2024 results and provided 2025 Outlook. "In 2024, we saw our performance being significantly impacted by the continued cyclical headwinds for discretionary products, including the high-interest rate environment affecting consumer confidence," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. "The launch of our new Street Glide and Road Glide touring motorcycles contributed to nearly 5% growth in the U.S. Touring segment and drove H-D's market share to 74.5% in '24. The decisions we have made and the bold actions we ha
Webcast Conference Call Scheduled for 8 a.m. CST MILWAUKEE, Jan. 15, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE:HOG) will release its fourth quarter and year-end 2024 financial results before market hours Wednesday, February 5, 2025. The public is invited to attend an audio webcast from 8-9 a.m. CST. Harley-Davidson, Inc. senior management will discuss financial results, developments in the business, and updates to the Company's outlook. A slide presentation supporting the discussion will be available prior to the audio webcast. Webcast participants should log-on and register at least 10 minutes prior to the start time and can access the slide presentation here: https://investor.harley
MILWAUKEE, Nov. 27, 2024 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE:HOG) Board of Directors has approved a cash dividend of $0.1725 per share for the fourth quarter of 2024. The dividend is payable December 23, 2024 to the shareholders of record of the Company's common stock as of December 10, 2024. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. ### (HOG-DIVIDEND) View original content to download multimedia:https://www.prnewswire.com/news-releases/harley-davidson-inc-declares-dividend-302317850.html SOURCE Harley-Davidson, Inc.
MILWAUKEE, Oct. 24, 2024 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE:HOG) today reported third quarter 2024 results. "We have worked diligently through the quarter to mitigate the impact of high interest rates, and macroeconomic and political uncertainty, that continue to put pressure on our industry and customers, especially in our core markets," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. "We are very pleased with the reception of our touring launch with customers and dealers alike and are working hard to set
Webcast Conference Call Scheduled for 8 a.m. CDT MILWAUKEE, Oct. 3, 2024 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE:HOG) will release its third quarter 2024 financial results before market hours Thursday, October 24, 2024. The public is invited to attend an audio webcast from 8-9 a.m. CDT. Harley-Davidson, Inc. senior management will discuss financial results, developments in the business, and updates to the Company's outlook. A slide presentation supporting the discussion will be available prior to the audio webcast. Webcast participants should log-on and register at least 10 minutes prior to the start time and can access the slide presentation here: https://investor.harley-davidson.com/ev
MILWAUKEE, Sept. 4, 2024 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE:HOG) Board of Directors has approved a cash dividend of $0.1725 per share for the third quarter of 2024. The dividend is payable September 27, 2024 to the shareholders of record of the Company's common stock as of September 16, 2024. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. ### (HOG-DIVIDEND) View original content to download multimedia:https://www.prnewswire.com/news-releases/harley-davidson-inc-declares-dividend-302238525.html SOURCE Harley-Davidson, Inc.
MILWAUKEE, July 25, 2024 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company"), (NYSE:HOG) today reported second quarter 2024 results. "Despite a challenging market, we are pleased with our second quarter performance, in which we grew our U.S. market share in a declining market, with notable unit growth of more than 11 percent in the important core category of Touring1," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. "We continue to be focused on executing our Hardwire strategy, leveraging our innovation and product pipeline while delivering on our cost productivity goals." Second Quarter 2024 Highlights and Related Results Delivered diluted EPS