The event empowers CX, digital, and marketing leaders to align their brand experience with customers' real-time journeys, delivering a holistic experience that drives retention and growth Forrester (NASDAQ:FORR) today announced the full conference agenda for CX Summit North America, being held in Nashville, Tennessee, and digitally, June 23–26, 2025. Today's customers expect a seamless, consistent, and personalized experience across every part of their journey, making it imperative that brands deliver a total experience. With this approach, companies can simultaneously achieve growth while also driving higher customer retention and loyalty. This year's event theme of "The Total Experience

Generative AI, cybersecurity, and cloud solutions are poised to drive growth by 5.6% in 2025, up from 4.6% in 2024 Forrester (NASDAQ:FORR) projects that global technology spend will grow by 5.6% in 2025 to reach $4.9 trillion — up from $4.7 trillion in 2024 — reflecting a significant acceleration. Key growth drivers include the rapid adoption of software, IT services, generative AI (genAI), and cloud technologies. Asia Pacific and North America are expected to see the most rapid growth. According to Forrester's Global Tech Market Forecast, 2024 To 2029, software and IT services combined will account for 66% of global technology spend in 2025, fueled by increased investment in cybersecur

Forrester Research, Inc. (NASDAQ:FORR) today announced fourth-quarter and full-year financial results for 2024, with contract value (CV) down by 5%, at $307.6 million, compared with the prior year. Commenting on the results, George F. Colony, Forrester's CEO and chairman, stated: "Fourth-quarter and full-year financial results posed challenges, with revenue and CV declines leading to the restructuring announced last month to improve cost efficiency and influencing our 2025 guidance. Despite these results, the Forrester Decisions migration is essentially now complete, with 80% of CV in the new platform, while metrics are stabilizing and in some cases improving. "The company is focused on

B2B Summit is the must-attend event for marketing, sales, customer, and product leaders to adapt to changing buyer dynamics and achieve revenue growth Forrester (NASDAQ:FORR) today announced that rock band O.A.R. will be this year's headline performer at Forrester's B2B Summit North America, taking place in Phoenix and digitally, March 31–April 3, 2025. B2B Summit North America will offer the latest research, best practices, and advice to enable B2B marketing, sales, customer, and product leaders to transform their approach to engaging with buyers and implement buyer- and customer-driven strategies that accelerate organizational growth. Featuring more than 100 dedicated interactive sess

Forrester Research, Inc. (NASDAQ:FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 11, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory fi

Awards recognize companies and leaders that align their organizational efforts around customers' needs and deliver seamless experiences across channels Forrester (NASDAQ:FORR) today opened the call for nominations for its 2025 Customer-Obsessed Enterprise Awards. Open to organizations headquartered in Asia Pacific, Europe, and North America with 1,000 or more employees, these awards recognize companies that prioritize customers in their leadership, strategy, and operations to drive successful business outcomes. Applications for Forrester's Customer-Obsessed Leadership Award are also open to senior B2C marketing, customer experience (CX), and digital business leaders at organizations headq

When brand experience and customer experience are improved together, firms can achieve up to 3.5x revenue growth and drive higher customer retention and loyalty According to Forrester's (NASDAQ:FORR) Brand And Customer Experience Together Power Growth research report, a strong brand experience (BX) and customer experience (CX) are crucial drivers to long-term revenue growth. Despite this, many companies continue to evaluate these two elements separately, missing the opportunity to unlock compounded revenue growth from improving both in tandem. By aligning these two critical dimensions, companies create a seamless, cohesive experience for customers, which fosters stronger loyalty, higher l

Transmit Security, the leading innovator of identity security, orchestration and fraud prevention, is proud to announce it has been recognized as a Leader by Forrester (NASDAQ:FORR) Research in The Forrester Wave™: Customer Identity and Access Management (CIAM), Q4 2024. The Forrester Wave™ evaluated 15 of the most significant vendors based on 19 criteria, determining their rankings on current offering and strategy. Mosaic by Transmit Security, the identity platform that was evaluated, received the highest possible scores across CIAM evaluation criteria including data orchestration, scale, customer identity verification and registration, risk-based authentication, business systems integ

The enhanced capabilities enable buyers to make more informed purchasing decisions regarding tech and service providers Forrester (NASDAQ:FORR) today announced key enhancements to the Forrester Wave™, a comprehensive guide for buyers evaluating technologies and services in the marketplace. Available to Forrester Decisions and Forrester Market Insights clients, the updates simplify the process of buyer selection through a new interactive experience that enables clients to shortlist vendors, conduct a side-by-side comparison of their solutions, and make purchasing decisions based on specific needs, preferences, and priorities. Additional enhancements include a simplified Wave graphic as wel

More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process According to Forrester's (NASDAQ:FORR) The State Of Business Buying, 2024 report, tight budgets, AI's influence in buying and selling, negative buying experiences, and long purchase cycles are further complicating the B2B buying process and frustrating buyers and sellers alike. Currently, 86% of B2B purchases stall during the buying process and 81% of buyers express dissatisfaction with their chosen providers. While buyers rely heavily on self-service and autonomous interactions to make buying decisions, they also rely on providers to understand their challenges, be responsive to their

Barrington Research downgraded Forrester Research from Outperform to Mkt Perform

Barrington Research resumed coverage of Forrester Research with a rating of Outperform and set a new price target of $50.00 from $44.00 previously

Bennett to utilize his expertise in leading successful public companies to drive contract value growth at Forrester Forrester (NASDAQ:FORR) today announced the appointment of Bob Bennett, a serial entrepreneur with extensive experience in leading profitable high-growth technology companies, to its board, effective immediately. Bob joins the board following the appointment of Cory Munchbach, a marketing strategy and technology expert. These additions bring Forrester's board of directors to nine members, with incumbent member Gretchen Teichgraeber retiring in May. Bob co-founded InvoiceCloud, a leading web-based provider of electronic bill presentment and payment solutions, where he and h

NEW YORK, March 1, 2024 /PRNewswire/ -- S&P Dow Jones Indices ("S&P DJI") will make the following changes to the S&P 500, S&P 100, S&P MidCap 400, and S&P SmallCap 600 indices effective prior to the open of trading on Monday, March 18, to coincide with the quarterly rebalance. The changes ensure each index is more representative of its market capitalization range. All companies being added to the S&P 500 are more representative of the large-cap market space, all companies being added to the S&P MidCap 400 are more representative of the mid-cap market space, and all companies being added to the S&P SmallCap 600 are more representative of the small-cap market space. The companies being removed

CAMBRIDGE, Mass., Dec. 19, 2022 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Nate Swan as chief sales officer, effective January 3, 2023. A veteran technology sales leader, Swan has expertise in building and scaling organizations to drive revenue growth. At Forrester, he will use his expertise in leading global high-growth organizations to scale the business, drive sustained double-digit contract value growth, and build a high-performing sales organization. "Nate has more than 20 years of sales experience in the research industry and is the ideal candidate to lead Forrester into its next era of growth," said George F. Colony, Forrester's chairman and chief execu

Wassenaar Brings More than 30 Years' Experience in Enterprise Software, Security, IoT and Cloud Leadership from Puppet, New Relic, VMware, and Accenture JFrog Ltd. ("JFrog") (NASDAQ:FROG), the Liquid Software company and creators of the JFrog DevOps Platform, today announced former Puppet CEO, Yvonne Wassenaar, will join its Board of Directors and its Compensation Committee. With over 30 years of experience in enterprise software, cybersecurity, and cloud-native technologies, Wassenaar brings to JFrog a wealth of industry expertise and go-to-market acceleration strategies that will help drive the company's advancement in the DevOps, security, and IoT markets. This press release features mu

CAMBRIDGE, Mass., March 15, 2022 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Warren Romine, founder and managing director of Orchard Knob Capital, LLC, to its board, effective March 15, 2022. An investment banker with more than 20 years of experience, Romine focuses on maximizing clients' corporate liquidity and investment alternatives at his current firm. "I am thrilled to welcome Warren to Forrester's board," said George F. Colony, Forrester's chairman and chief executive officer. "As we scale our company and continue to drive contract value growth, we look forward to benefiting from Warren's deep expertise in leading investment banking, finance, and M&A func

CAMBRIDGE, Mass., Aug. 4, 2021 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Chris Finn as chief financial officer (CFO), effective September 13, 2021. Finn joins Forrester from LogMeIn, where he led financial planning and analysis (FP&A) and procurement as vice president. With extensive experience across all finance functions, including corporate strategy, finance operations, and investor relations, he will help the company accelerate its financial performance and achieve its goal of sustained double-digit contract value (CV) growth. "Chris is joining Forrester at an exciting time — our CV growth engine is accelerating, our consulting and events businesses are t